STRESS-FREE CHRISTMAS

Stress-Free Christmas was developed as an email and savings account acquisition campaign. It also acted as a nurturing campaign for audiences acquired from events earlier in the fall.

The campaign’s goal was to help people plan ahead for holiday spending to avoid going into debt over the holidays. This 8-week campaign consisted of signing up for a weekly email with free activity downloads and weekly to-dos and a private Facebook group with weekly motivational videos and Facebook Live interviews with experts.

The creative ask: Create a campaign look to tie in a unique Holiday theme but also work within brightpeak’s existing brand guidelines.

Art Director & Designer: Ann Lindquist

Marketing Manager: Aisha Branch

Social Media Strategist: Aisha Branch

Chalkboard Illustrator: Jena Holiday

Video director: Nolan Bachman

Video talent: Andy Langenfeld & Ann Lindquist