LinkingLeaders Core Messaging Guidelines Project (Freelance)

I was tasked with developing LinkingLeaders core messaging guidelines as they went out to potential investors, funders, press and strategic community partners. They desired to have an internal document they could leverage to have one aligned messaging when each leader goes out to different audiences. With the project, I ran a facilitation session with them, gathered notes, and developed core messaging. They were not ready for a full brand guide so I created a condensed version.

The core messaging guidelines included:

• About statement

• Mission and Vision

• Positioning Statement

• Why we exist

• Goal of LinkingLeaders

• How they drive towards their mission

• Definitons

• Core audience segments

• Call to Action

• Communications plan

Here is a glimpse of what I provided them. Please note not all slides are included.