FOXO LIFE served a B2B audience, including life insurance producers/agents, broker general agencies, managing general agencies, and investors.

As the leader of the marketing team at FOXO, I was in charge of developing the holistic marketing needs of this audience. This included our communications strategy, marketing materials, inbound marketing, and engagement strategies with this audience. We created a resource library for our agent audience so they could find everything they needed to access materials in one place. Here are some of the educational and marketing materials we created for agents.

In addition to developing the strategy, I also developed the content within the materials and worked with one of our graphic designers on the design.

Longevity Report PDF

For agents to learn about Longevity Report before getting a full demo.

B2B Agent Resources

Agent Event Ads

We held events for agents and BGA’s to learn about FOXO and get appointed.

Agent Landing Page

I owned content within the web pages and worked with the designer for design. The marketing specialist or I would build the landing pages in Hubspot, set up the forms and the contact lists. We would then build email nurturing workflows for agent prospects. We A/B tested landing pages and emails to understand what the agents truly cared about. In this particular example, we tested more longevity-focused content against case management/ease of quote to application, and the longevity-focused content won.